|
McDonald's is the largest and best known chain fast food restaurants in the world. Every day in over 100 countries, 50 million customers visit one of its 30.000 restaurants. Similarly, McDonald's is one of the best famous and most respected brands. Its activities are characterized by three basic principles: Quality, Service and Cleanliness. McDonald's is a keen promoter of a healthy lifestyle, including the promotion of physical activity and good wellbeing. As such, it was the first fast food restaurant to introduce transparency in the display of the nutritional value of its dishes. One of its more recent initiatives was the reduction of trans type fats in the food to 2%.
McDonald's menu is based on the same basic elements all over the world. French fries are certainly one of the company's icons. Farm Frites Poland SA has been McDonald's supplier ever since 1995. The highest quality of our French fries means they are delivered to around 700 McDonald's restaurants in the 12 following countries: Poland, Czech Republic, Slovakia, Ukraine, Latvia, Lithuania, Estonia, Russia, Belarus, Serbia, Sweden and Bulgaria.
FFP's cooperation with McDonald's goes beyond standard commercial relationship. The President and CEO of Farm Frites Poland SA is a member of the Polish Board of the Ronald McDonald Foundation which, being a part of Ronald McDonald House Charities, supports programs that directly improve the health and well being of children. Moreover, suppliers are considered to be one of the three "legs" of the "three-legged stool model", which also includes McDonald's corporation and its franchisees. This is reflected in joined initiatives, one example being the ongoing improvement of MacFries' quality. The open communication style adopted by McDonald's means that suppliers, such as FFP, can participate in meetings during which the company's plans and strategies for the upcoming years are presented and discussed. Thanks to this Farm Frites Poland SA feels like an important member of the McDonald's family.
|